Consumer Behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.
Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. It provides the insights for developing better products and services to attract and retain more customers in the market.
Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. It provides the insights for developing better products and services to attract and retain more customers in the market.
- Lecturer: K.K.W.S. Rathnakumara
- Lecturer: J.A.C. Senarathne
- Course Director: Dimani Jayatissa